Lots of people use social networks for different purposes where fun and entertainment purposes are common. Social networks really help for the building of social communities, professional relationships and increase the search engine ranking for the website. Now a very important question might be come in your mind that how social networks such as FaceBook, Twitter increases your site ranking? Answer is very simple; yes search engines such as Google and Bing do count the social signals (latest updates, ReTweets and other social activities). Most of the professional SEO Services companies and web marketing firms understand the importance of popular and High PR social networks to achieve good site ranking and improving SERPs.
Now if you want to know about the impact of social signals coming from popular social sites such as Facebook and Twitter, then following guidelines will help you to understand the importance of these networks to improve your site ranking in the search engines.
ReTweet in twitter and Effect on Google and Bing:
Bing and Social signals:
If any article is retweeted in the Twitter by any user, then it does have importance in both search engines such as Google and Bing. Remember “Bing” look at the user social authority and then check the value of link. If we talk about Bing then they check the number of people you are following and how many follow you. This thing gives the credential of any account and the available post and links on the account and this thing can impact on listings in regular search results. The social activity of twitter matters a lot in the Bing. Bing search engine also calculate the link weight and check that whether a link should carry more weight depending on the person who tweets it or not?
Google and Social signals:
Now we will talk about “Google” that how Google take social signals and how it gives benefit to get good site rankings. According to the Google experts they use social signals as a signal in their organic and news rankings. They also use these signals to enhance their news universal by marking how many people shared an article. Google search engine also check the authority of someone who tweets and ReTweet on the Twitter or shared links on Facebook network.
If we talk about the link weight in the Google search engines then yes they do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. The authority of any author is dependent on PageRank, but it is currently only used in limited situations in ordinary web search.
So, it is very much clear now that the social signals come from high pr sites such as Twitter, Facebook and, etc are important for both Google and Bing. They use some of these signals in their organic web search ranking algorithm and help you to achieve higher rankings in the search engines. So, remember social signals gain more weight in the top rankings and always give you benefit to Rank well in the search engines in their organic search.