The term Search Engine Optimisation (SEO) is used to describe the process of modifying your website content according to the search engine friendly requirements. A website which is designed according to the search engine guidelines will surely get benefit from the search engines. SEO is called a traffic generation technique, engineering, or an art that can improve the quality of traffic of a website or a web page (e.g. services) from search engines via natural or un-paid search results. According to the definition of “search engine” it is used broadly to describe both crawler-based search engines and human-powered directories or search engines.
What are the Crawler-Based Search Engines?
“Crawler based search engine” e.g. Google, Bing, and Yahoo create their listings automatically. They “crawl” or “spider” the web, and help general and targeted audience to find your website on the search engines. And in any case if you change your website or pages on your website they will automatically update their index accordingly.
Human-Powered Search Engines (Directories):
Human- Powered search engines are called Directories. These directories are famous and considered as one of the fast search method. The biggest example of these human powered SEs such as DMOZ, Delicious etc depend on humans for I their listings. You submit a short description to the directory for your entire site, or editors write one for sites they review.
Basic SEO terminologies
Blog – Blog is also called “web lob” and can also be used as a verb, ‘to blog’. Blogs are usually designed and integrated into the websites to put the fresh and informative content for the users and general audience. Blogs perform the role of fresh blood for the websites and that fresh blood is the unique content available on your site blog in the form of unique content and information.
Short for the phrase ‘software robot’. These robots are deployed by search engines to explore the website content. The process of exploring the web content with the help of bots is known as ‘crawling’. Bot are developed by the search engines to explore the website content and the links for the use on the SERPs.
CSS is the abbreviation of cascaded style sheet and now most of web designer design the website with the help of CSS. This thing provides website information regarding layout, colors, backgrounds and the format of the web pages.
Dofollow Links are very important in the SEO. Dofollow blogs and sites are best to get the quality backlinks pointing to your website. Dofollow is an instruction that is given to bots to contribute and benefit the search engine’s ranking. Your hyperlink or keyword will directly pass the value to the search engines. Dofollow links are very important to get the top rankings for your website in the search engines.
PageRank – Page rank is also known as the PR and a website PR tells the website’s worth and credibility in the search engine. The rank is based on a score out of 10. The PageRank was invented by Larry Page and Sergery Brin, the founders of Google and people are looking more conscious to increase the PR of their website.
Site links are very much important and these links shown below certain search results within Google that will show a list of the most important pages within the site.
A sitemap is a kind of protocol that is used by webmasters to inform search engines about the pages that make up a specific website and what importance is attributed to each page.