A keyword is the basic and major foundation of any Internet marketing company and the success of SEO plan. There are different seo service companies in the market where very few companies can lead your website on the top of the search engines. A reliable and professional SEO services company will offer you the affordable seo services to rank your website high in the search engines. These professional Seo companies have the access of SEO Specialists, who can offer the best SEO solutions to improve organic traffic and search engine rankings of your website.
If your site is not showing results against any keyword in the search engines then it might be the failure of your keyword selection. Here are just few and common mistakes that one can commit while selecting keywords for website.
1. No time for keyword research- you have surrendered:
First and major reason of your keyword failure is that you might be giving less importance on choosing the powerful keywords for your website. Selecting the keywords is not a one time job because a professional SEO Services Company has to dig all the time about most relevant, popular(rising search) keywords that have the rising search as well.
2. You may be getting the wrong picture:
Lots of people use the Google AdWords tool to find the best keywords, it’s good, but you may get a wrong picture about keyword search volume and its strength. There are also some other keyword research tools that can help you to get the accurate picture and help you to find the targeted keywords for your website. Google insight is another powerful tool to get the quality and high traffic keywords for your website. So, always make sure about the tool and the searches you make for any keyword. Create a pool of keyword and then re-access them for the final selection.
3. You must know your competitors:
Another major keyword selection mistake mostly commits at the end of keyword researchers that they choose good search volume but more competition on the keywords. Less competitive keywords are excellent to help you achieving high rankings quickly. Selection of less competitive keywords is highly recommended by any professional SEO Services company. So, always focus on the keywords that have high search volume and less competition. Furthermore, try to take the help of Google insight to choose the keywords with rising search terms.
4. Never ignore the popular keywords?
If you want to see the traffic on your site then never ignore the keyword popularity. You can dig for new keywords with the passage of time. You should Search about the popularity of the keywords you have selected among their target audience because this thing can give you the right traffic at the right time.
5. Always choose the keyword with relevancy:
Selecting the keywords relevant with your pages is very important. Sometimes website owners ignore this important technique and in the result, they feel problems in getting the right results. Remember Role of keyword relevancy in your website can give you good results.
6. Choosing one word keyword- big mistake at all:
Choosing one word keyword is the biggest mistake most of the web marketer commits. Remember creation of more than your primary keywords with appropriate key phrases is the best approach to get good and quick results. Rare are the cases when only one word keyword works well. For most of the websites more than one word keyword (key phrase) is considered as best SEO technique to attract the right traffic on your website.
If you want to achieve higher ranking under your targeted keywords then do consider these 6 keyword mistakes and make sure that you are on the right path. Remember if the selected keywords are of good search volume with less competition then you will do less hard work and will achieve long term results.